Electronic Message Centers (EMCs) – The Future of Signage
Enhance Your Business with Digital Signage
In today’s fast-paced world, grabbing attention is more challenging than ever. Traditional static signs simply can’t match the impact of dynamic, digital messaging. That’s where Electronic Message Centers (EMCs) come in. Also known as Digital Message Centers or Digital Reader Boards, these signs use LED technology to display bright, high-resolution visuals that captivate audiences and deliver messages with clarity and precision.
At 3 Rivers Sign, we specialize in high-quality digital signage solutions that help businesses, schools, gas stations, and organizations communicate effectively with their communities. As an authorized dealer of Watchfire, one of the most trusted names in the industry, we provide cutting-edge digital displays that are designed for durability, performance, and ease of use.

Why Choose an EMC?
Digital signage is one of the most effective ways to engage your audience and promote your brand. Here’s why EMCs are a game-changer for businesses and organizations:
High Visibility & Impact
Unlike traditional signs, EMCs feature bright, dynamic displays that attract attention both day and night. Their vibrant colors and crisp visuals ensure that your message stands out, whether it’s a promotional offer, an event announcement, or important community updates.
Versatile & Customizable Messaging
With a digital message center, you’re no longer limited to a single, static design. Messages can be updated in real-time, allowing you to display promotions, time-sensitive information, or even live data feeds. This flexibility is perfect for businesses that frequently update their offerings or organizations that need to communicate with their audience regularly.
Cost-Effective Marketing
While EMCs require an initial investment, they save businesses money in the long run by eliminating the need for frequent sign replacements or printing costs. Instead of purchasing new banners or posters for every promotion, businesses can simply update their digital signage with a few clicks.
Increased Customer Engagement
Studies show that dynamic signage captures 400% more views than static signage. EMCs allow businesses to display engaging, interactive content that keeps potential customers interested, informed, and more likely to act on the message being displayed.
Easy-to-Use Technology
Modern digital displays are designed to be user-friendly and easy to manage. With Watchfire’s industry-leading software, users can remotely control and update their signage from anywhere. Whether you want to schedule messages, adjust brightness, or upload new visuals, the process is simple and efficient.
Ready to Go Digital?
Let’s create a signage solution that works for you. Contact us today!
Watchfire: The Trusted Leader in Digital Signage
At 3 Rivers Sign, we only offer the best for our customers. That’s why we partner with Watchfire, a company that has been at the forefront of digital signage since 1932. Watchfire is renowned for high-quality, American-made digital displays that are built to withstand the elements and deliver long-lasting performance.
Why Choose Watchfire EMCs?
Unmatched Durability & Reliability
Watchfire digital signs are built with weather-resistant materials to handle rain, snow, heat, and extreme temperatures. They also come with a 10-year parts guarantee warranty, ensuring long-term peace of mind.
Industry-Leading Customer Support
When you invest in a Watchfire EMC, you’re backed by a U.S. based customer support from their headquarters in Danville, IL. Their expert team is available to assist with troubleshooting, training, and ongoing support.
Superior Image Quality
Watchfire’s advanced LED technology produces brilliant colors, deep contrast, and exceptional clarity, making messages easy to read from any distance.
Energy Efficient
Unlike older signage technologies, Watchfire EMCs are designed for low power consumption, helping businesses reduce energy costs while maintaining 24/7 visibility.
Diverse Product Range
Watchfire offers a wide variety of digital displays, including:
- Outdoor LED Signs – Perfect for businesses, schools, churches, and more.
- Scoreboards & Sports Displays – Enhance the game-day experience with professional digital scoring solutions.
- Indoor LED Video Walls – Ideal for conference rooms, event spaces, and corporate lobbies.
- Fuel-Pricer Signs – Keep gas station pricing up to date with real-time digital displays.
Easy to Use, Powerful Results!
Our EMCs are designed for seamless updates, allowing you to change messages instantly and keep your business relevant, engaging, and visible. Get started today!
How an EMC Can Benefit Your Business
Still wondering if a digital message center is the right investment for your business? Here are just a few industries that benefit from EMCs:
Retail businesses and restaurants use EMCs to promote daily specials, discounts, loyalty programs, and events. The ability to update messaging in real-time allows them to adapt quickly to market trends and customer demands.
Educational institutions use digital signage to share announcements, event schedules, safety alerts, and student achievements. EMCs ensure that important information is communicated efficiently across campus.
Businesses and corporate offices benefit from EMCs by displaying company news, employee updates, meeting schedules, and visitor information. Digital signage in lobbies and high-traffic areas helps reinforce branding while keeping employees and guests informed.
With digital fuel-pricer signs, gas stations can instantly update fuel prices to remain competitive while using their EMCs to promote in-store products and services.
Hospitals, clinics, and medical offices use EMCs for wayfinding, appointment reminders, and important health updates, ensuring patients and visitors stay informed.

Partner with 3 Rivers Sign for Your EMC Needs
At 3 Rivers Sign, we understand that investing in an EMC is a big decision, and we’re here to guide you every step of the way. Our team will work with you to determine the best digital display for your needs, ensuring that your signage delivers the maximum impact for your business or organization.
We handle everything from consultation and design to installation and ongoing support, so you can feel confident that your digital signage solution is in expert hands.
Let’s Get Started
If you’re ready to upgrade your signage with a high-quality, dynamic Electronic Message Center, contact 3 Rivers Sign today. Whether you need an outdoor LED sign, a sports scoreboard, or a custom indoor display, we have the perfect solution for you.